The RevOpsCharlie Power Hour series is a set of virtual workshops where founders and revenue leaders work within their core team to develop an aligned buyer experience that drives revenue.

Each Power Hour lasts just 60 minutes and is delivered as a live workshop during which your team will complete two 15 minutes tasks.

This is not elearning - this is a workshop in which you will be working.

At the end of 60 minutes you will have a specific outcome related to your company and go-to-market team.

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The Dark Funnel describes all the places that your buyers hang out to learn from their peers, friends, ex-colleagues and trusted partners.

In this 60 minute workshop you'll learn about the different components of the dark funnel, before researching your own dark funnel.

In task 1 you will explore:

-online communities

-offline communities

-newsletters

-meetups

-podcasts

-YouTube channels

-And more....

In task 2 you will explore product review platforms including:

-G2

-TrustRadius

-Gartner Peer Insights

-Clutch

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How to use this power hour

Consider who should join you:

-leaders from your marketing, sales and product teams

-representatives of your key buyer personas (ie your HR leader or CFO)

Get in a room (virtual destroys creativity)

Put this video up on the big screen so I can speak with you!

Access the Power Hour Worksheet below

Create a copy and share amongst you

Hit play and get ready to work for an hour