Escape Velocity
Add real value to your portfolio companies on their hunt for Go To Market Fit.
Growth at all costs
Profitable Growth
The way customers want to buy is changing faster than ever.
Whether it is your founders’ first startup, or they’ve been here before, they look to you for advice on how to navigate this rapidly changing landscape.
Founders cannot deploy playbooks they have seen elsewhere, but need to look at their own market and customers and define their own path to a predictable, consistent and repeatable go to market model.
Pipeline goals missed
SDR model becoming less efficient
AE’s missing quota and leaving
Tech stack inefficiencies
Increasing churn
Leaders unable to forecast accurately
Whatever happened to predictable revenue?
The Revenue Acceleration Flywheel
I partner with your portco founders and revenue leaders to map out the external and internal steps that help their customers to buy
Help your founders find Go To Market Fit through:
Business model design
ICP and Value Proposition development
Company vision and OKR development
Buyer journey design
Partner program creation
Pipeline building
Developing sales talent
Start with a Buyer Experience Audit
Includes video walkthrough of the live audit
What’s included?
25 pages
70 attributes
Owned content
Social media
Product review platforms
3rd party content
Analysts
Word of mouth
Private communities
These assets make a valuable contribution to your next board meeting or leadership offsite.
Contact me to find out how you can introduce them to your portfolio or to schedule one directly.
Option A
Agree on scope
Align on keywords/segments
Independent research
Video of live audit
Printed audit report
Playback workshop
Recommendations
What my buyer sees
Option B
Everything in Option A plus
Customer interviews
Partner interviews
What my buyer discusses
Option C
Everything in Option B plus
Internal sales interviews
Internal customer success interviews
Sales collateral interviews
What my buyer is shown