SaaS CRO’s
Buyer Enablement Platform
Generate quality pipeline in under 90 days
Who is this for?
Chief Revenue Officers
Chief Marketing Officers
VP Revenue Operations
VP Field Marketing
Four out of five revenue challenges are top of funnel related. If you are struggling to fill your pipeline with high quality, high converting leads, the buyer enablement platform is for you.
Buyer-centric
Give your buyers what they want at the very start of their buying journey. Easy to access, interactive and personalised advice based on their specific situation.
Teach your buyers why they need to change from the status quo.
Support your sellers
Give your SDRs and AEs something of real value to offer to prospects in their outreach.
Peer benchmarks, bespoke analysis, personalised report readouts.
Make outreach a gift instead of an ask.
Scale your expertise
Take the expert knowledge from your most experienced architects, onboarding teams and customer success managers, and put it in the hands of your most junior SDRs and AEs.
Ramp your sellers faster.
Fully Managed
A fully hosted and managed platform generating personalised reports and advice for your prospects.
No custom development required on your website.
Buyers travel up to 60% of the way through their buying process before they engage with a vendor’s sales team.
Your buyer enablement tools are your salespeople, before your salespeople make contact.
Ways to use your buyer enablement tools
Mass outreach
Scale your outbound strategy by sharing value in every message.
Give your buyers true value on your website and social channels.
Pass engaged leads directly to Account Executives.
SDR outreach
Instead of your SDRs asking for something, give them something of value to share.
Put the expertise of your most experienced people in their hands.
AE discovery and opportunity development
Turn your AEs discovery calls into a consulting session by giving them access to real data provided by the customer.
Give customers a world class buying experience.
Multi-threading
Uncover and engage with the influential buyers who are not visible in your buying group.
Use 360 assessments to shine a light on everyone else involved in the decision.
Partner enablement
Give your partners the ability to drive pipeline on your behalf by putting your expertise in their hands.
Customise and co-brand your buyer enablement tools to build on your partner’s value proposition.
Field events and tradeshows
Give your prospects some value while they are on your booth.
Walk them through your buyer enablement tool and have value in their inbox before they get home.
What’s included?
Through our unique combination of software and services within 90 days your sellers will have access to a personalised, dynamic buyer enablement tool that drives pipeline.
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We will document your buyer personas and the buyer journey, prioritising potential buyer enablement tools to support your focus areas - top, middle or bottom of the funnel.
Includes:
Buyer enablement ideation power hour
Gartner buyer enablement checklist
Buyer enablement template
Buyer enablement idea survey
Buyer enablement assessment
Customer interview template
Buyer enablement reporting template
Suggested buyer enablement metrics
Buyer enablement data checklist
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We will design and develop your buyer enablement tool on our fully hosted and managed platform. Your buyer enablement tool will include a web interface and automated PDF reports for your buyers.
Includes:
Buyer enablement tool design power hour
Personalised build out of one buyer enablement tool
Fully managed service
Hosted report platform
Easy onboarding guide
Customised and dynamic PDF report
Individual or aggregated reports
360 reports
Buyer enablement checklist
Buyer enablement report template
“How to create a valuable report” guide
Buyer enablement reporting framework
121 review of your buyer enablement offer
Review and iteration checklist
Buyer interview template
Buyer enablement go-live timeline
Roles and responsibilities guide
5 hour turnaround Slack and text support
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We’ll manage your buyer enablement tool on your behalf, providing ongoing updates to your surveys and reports.
Includes:
12 months of updates
Automated emails and reports
Aggregated analytics
Website embedding
Domain white-labelling
Integration via API into CRM or Analytics tools
500 PDF reports (more available on request)
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I’ll enable your SDRs and AEs on how to use your new buyer enablement tool in their sales cycles. They will be able to use them in outreach, discovery and opportunity development and be capable of consulting their buyers through the results.
Includes:
Sales play template
Sales enablement Power Hour
Enablement checklist
Seller enablement FAQ’s
Email templates
How to run a follow up meeting
Gaining customer feedback
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If you don’t have a clear understanding of your Ideal Customer Profile you’ll struggle to create a valuable buyer enablement asset.
As part of this package you’ll have complementary access to this ICP definition program.
Includes:
ICP power hour virtual workshop
ICP template document
ICP internal survey and aggregated report
ICP creation checklist
RevOpsCharlie GPT ICP workshop
Step-by-step ICP creation ebook
ICP FAQs document
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If you don’t have a clear understanding of the buyer personas involved in your customer’s buying group you’ll struggle to create buyer enablement assets that solve their unique challenges.
As part of this package you’ll have complementary access to this Buyer Personas definition program.
Includes:
Buyer persona power hour workshop
Templated buyer persona decks
Buyer Persona FAQs
Buyer Persona checklists
Buyer Persona research guide
Pre-built buyer personas
Buyer persona workshop kit
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If you don’t have a clear understanding of each buying persona’s value proposition you’ll struggle to solve their unique challenges with your enablement tools.
As part of this package you’ll have complementary access to this Value Proposition definition program.
Includes:
Value proposition power hour workshop
Value proposition tool video guide
Value proposition requirements list
Using CRM to track your value propositions guide
Value proposition update schedule
Value proposition roles and responsibilities
RevOpsCharlieGPT workshop
Value proposition templates
Value proposition FAQs
Value proposition canvas introduction
Gain creators best practice guide
Pain relievers best practice guide
Want to learn more?
25 page guide
Understanding buyer enablement
Types of buyer enablement tools
Planning your buyer enablement strategy
Designing effective tools
Launching and managing your tools
Planning your buyer enablement program
A quick introduction to the three elements of the buyer enablement platform.
Which revenue metrics can your buyer enablement tool improve? For fur out of five companies - focus your program on top of funnel pipeline creation.
Which team members do you need to involve in your buyer enablement program?
Learn why the Chief Revenue Officer or CEO must own your buyer enablement strategy.
Learn about the seven types of buyer enablement tool - six of which you can build in the RevOpsCharlie platform.
What process should you follow to design, deploy and manage your buyer enablement program?
Let’s look at where buyer’s spend their time and why ‘selling better’ isn’t the only answer to missed revenue goals.
What are dynamic reports and how can you use them to scale your best solution architects and CSMs?
Which buyer enablement tool should you start with?
Who needs to be involved?
Buyer enablement is not a marketing problem.
It is a company problem and needs an aligned cross-functional team to fix it.
The most powerful input to your buyer enablement tools will come from your most experienced solution architects, sales engineers, onboarding teams and customer success managers.
These individuals have deep knowledge of the challenges your customers are facing and how they are actually using your products and services.
FAQs
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Yes. In a recent Pavilion/Kickstand report 73% of B2B buyers surveyed agreed their purchase decisions were directly influenced by a brand’s content.
Forrester research shows the vendor that helps the buyer identify and quantify the business problem is chosen 74% of the time.
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Buyers don’t want keyword stuffed marketing fluff. They want real answers to their real challenges.
They want the conversations that they would likely have with your solution architects, your onboarding teams, your customer success managers.
“What are others doing…?”
“How do others structure their teams?”
“How do others prioritise their roll-outs?”
This kind of information doesn’t sit in marketing - it sits with your sales teams, and your customer success teams.
Revenue Operations pulls it all together.
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An easy way to experience a buyer enablement asset is to complete the RevOpsCharlie buyer enablement assessment.
You’ll see the experience of a buyer completing a survey or assessment, as well as seeing how your responses are used to personalise your recommendations.
Is this right for you?
Wondering if the SaaS CROs Buyer Enablement Platform is suitable for your business?
When did you last read or watch a piece of content on your own website or social feeds and think “wow - that is valuable!”?
How confident are you that your buyers share your content with others because it is so useful?
If you are not confident, get in contact and we can discuss your current concerns and agree a suitable path forward.
Not ready to chat yet?
Receive personalised feedback on your current situation.